URL Research

Once you have a few ideas for your choice of a URL, do a little research on availability. GoDaddy is a popular site for buying URL's and it is a good place to do a little research to see if the URL you have chosen is available. After you type in a URL in the search bar it will give you a few other URL ideas. Try changing using hyphens in your URL, Shoe-store.com. These are often available and are a good choice in some instances. Using regional words in you URL is another option. Shoes-Hawaii, can be another option that may work for some businesses. Also you can try more descriptive URL's for a better niche market, Affordable-Shoes or Affordable-Womens-Shoes.com Do not choose a URL that is too long, that is a bad thing and try to avoid the .net .biz URL's. Go for the .com name if you can.

Website / Product Research

Go to your favorite search engine and do some surveillance of your competitors. Use Google, Yahoo, MSN or your favorite search engine and type in a description of the products or services you will providing on your website. First off you will get an idea of how many other company's are offering the same items. Then you can look at how individual sites describe there product and services. You can checkout the photographs, website design and webpage navigation. Do you have good descriptions and picture of you products? If not you know what you ned to start working on, A Web Designer cannot describe your products or services as well as you can, But we will try to help out and give you some pointers. (808) 276-6340

You are ready to get started setting up your New Web Site.
Taking a little time to plan could make all the difference.

URL - Or in other words your web name, the name that the search engines use to find your web site. Logic may tell you to use your company name as your URL. But his may not be the best strategy for your businesses website, when people use search engines to find products and services they rarely use your company's name unless they are already a customer or familiar with your company. Usually they use the search engine to find the what they are looking for by typing in a description, keywords, of the product or service. See our SEO page about the use of keywords on your website. So using a description of your products or services in your URL may be the best way to go if you want customers find your web site.

Products and Services - What about the wording that you use to describe your products and services. Compelling and accurate descriptions of your products are essential to 'closing the deal' and to get customers to buy your product or at least to reach out and contact you about what you are offering. Do you have descriptions that can easily be placed on the internet. In 'Word' format or something like that? It is called a 'Soft Copy'. You will need all your product information in 'Soft Copy' one way or the other. If you do not have a word processing program you can type it using your email program and then email it to yourself. You can even do it at a 'Cyber Cafe' even if you do not have a computer.

General Content - The more descriptive your web sites content, relevant text to your web sites theme, that you have in your site the better the search engines and your customers will like it. What do you want to say to your customers about your company. Maybe tell them about you company's history, location, size, sales volume, company stocks, employment, etc. Typing up this information can be very time consuming and it is very important to the success of you site.

Photographs - Do you want to have a photo of the front of your store on your site. What about photos of your products. Good quality photos of you products is essential when building a website and getting customers to purchase your goods. Even if you provide a service, you definitely want to include captivating graphics and photos of some type. We can do this for you if you do not have the ability to take digital photographs. Stock photos are available on the internet, but be careful of copyrighted material.

Contact Information - How will the customer contact you, do you have an email account. Our web hosting comes with 10 email accounts. But you will need to access them frequently so you do not miss customer inquiries. What about your phone number, do you want customers calling you? Maybe you should think about an '800' number. Customers are more likely to call you if it is FREE for them!


The Our Website Design Team on Maui is here to help you achieve this Internet presence, practically and affordably! Contact us to get started. (808) 276-6340